Hit Me Hard and Soft Tour 2024/2025

Eilish co-wrote and recorded her second studio album, Happier Than Ever, at her brother Finneas O’Connell’s home recording studio in the basement of his Los Angeles residence. In weekly schedules, recording took place between April 2020 and February 2021, with the final track listing being worked by the duo during the album’s creation. Happier Than Ever was released on July 30, 2021; it was met with critical acclaim and commercial success, topping the Billboard 200 and was nominated twice at the 64th Annual Grammy Awards. Eilish surprise-released her second extended play (EP), Guitar Songs, in July 2022. The following year, she released “What Was I Made For?” for the soundtrack to the fantasy-comedy film Barbie (2023); she was inspired to write the song after seeing unfinished scenes of the film during its production. For “What Was I Made For?”, she won an Academy Award for Best Original Song and two Grammy Awards for Song of the Year and Best Song Written for Visual Media.

In December 2022, Eilish started formulating ideas for her third studio album with O’Connell. In an interview with Zane Lowe for Apple Music, she said she hoped to start writing the album in 2023. Eilish later added that the album was “almost done” on The Tonight Show Starring Jimmy Fallon in December 2023. Three months later, she confirmed that the album had been mastered.

Promotion

Various news articles reported billboards teasing snippets of lyrics for the album that appeared in multiple cities in Australia, the United Kingdom, and the United States in April 2024; although it does not mention the artist’s name, her signature “blohsh” was recognized. The promotional billboards display cryptic lyrics, such as “She’s the headlights I’m the deer” or “Did I cross the line?” Eilish later changed her profile picture to a “blue circle” and shared another image with the caption saying “Do you know how to bend?” Eilish added her followers to an Instagram feature that lets limited accounts see exclusive stories, called “Close Friends.”

The post features a “lo-fi” image showcasing the artist’s hand, and an image of her new midriff tattoo. On April 29, 2024, Eilish announced the Hit Me Hard and Soft: The Tour in support of the album. The tour is set to start on September 29, 2024, at the Videotron Centre in Quebec City, Canada. Wikipedia